SEO Stats for TelNet Worldwide Website

As someone taking the reins of PPC Ads in a highly-competitive industry, I knew I was in a David and Goliath situation.
I preserved and managed to take several high volume keywords into rank 100 — and I won’t stop there. My end goal is going for number one.

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Snippet earned for keyword: Digital Fax.
SEO Difficulty: 40

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PPC Stats for TelNet Worldwide

TelNet Worldwide had no PPC campaign management prior to my start.
One of the first campaigns that was created was for our SIP Trunking solution. I created the ads and thought-out the bid strategy using SIP Trunking as a keyword. This was geared for customers in the awareness state.
As a result for the SIP Trunking solution, which would only receive one lead a month, I managed to bring in a 200% increase of Nurturing MQLs with an overall impression share of 85.41, while trying to effectively minimize spending. Below are the results.

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